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MORI

MORI was founded by Akin and Cam, two uncles who wanted to give parents clothing and sleep essentials that were soft and safe for their babies, keeping them comfortable, happy and sleeping well.

The idea came to them when they were buying gifts for their nephews. They wanted to buy items that the babies really needed, but were thoughtful and special enough to gift.

With a heritage rooted in textiles, they began to design the softest and safest fabrics for their baby essentials. Their signature bamboo and cotton blend fabric is unique and their craftsmanship is the best in the world.

Their product range is the result of extensive consultation with parents and maternity experts, producing items that are incredibly comfortable for babies and with clever features that parents love.

Everything that MORI create is crafted for your baby's health and comfort first, as well as ease of care. Their uncomplicated style and neutral colour palette – inspired by Scandinavian and Japanese style - means that outfits can be mixed & matched and they can be passed down from one sibling to another.

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