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Milestone makes sets of photo cards to capture and remember special moments that make you smile. The idea came from Dutch mum Gemma Broekhuis who wanted to capture the first time her son Mikkel rolled over. She wrote a card, added the date, and took a picture of her son with it. She did the same when he slept through the night, crawled, ate his first solid food, etc. 

Realising how precious those pictures were and how easy it is to forget those key moments, she decided to turn her idea into a product: Baby Cards by Milestone. The first sets of Baby Cards by Milestone were ready in May 2012. Today they are sold in 22 languages in over 40 countries with new parents enjoying them every day. 

We think Milestone cards are a brilliant way to capture those fun but hazy baby days. Alongside the Original Baby Cards, we're really excited to bring you the new Over the Moon Baby Cards. For parents who love minimalist design, the illustrations come in sleek graphic prints in black, beige, muted peach, blues and yellows. We also have the limited edition Cotton Candy set in muted colours and Miffy set featuring everyone's favourite Dutch bunny. 

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