JAX & HEDLEY
Jax & Hedley was founded by Louise Sheldon-Smillie in 2015. She had always wanted to create clothing for cool kids and this desire became even stronger when she had her own child. Finding it increasingly difficult to find stylish design-led clothes for her little one, she wanted to break away from normality.
Louise used her savings to buy some fabric and get her sewing machine serviced. She designed a pattern on some old newspaper and created a pair of harem leggings, and in doing so established a brand.
Jax & Hedley combines modern shapes, bold patterns and the highest quality fabrics to create unique pieces for the next generation of mould breakers.