Goodordering was launched in 2012 in Hackney, East London by Jacqui Ma. Before launching Goodordering, Jacqui had designed bags for Puma, Virgin Atlantic and Microsoft.
Identifying a gap in the market for colourful, unisex bike bags, Goodordering was born and was embraced by the tight-knit East London bike industry.
The range now includes Mini Backpacks for little kids, Backpacks for big kids and adults, as well as Buggy Bags and Changing Mats.
Inspired by Japanese school bags and '80s retro travel bags, each bag has been designed with technological gadgets in mind, with padded compartments and pockets of varying shapes and sizes. The bags are water resistant, hard-wearing and versatile.