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Cuddledry was founded by Helen Wooldridge and Polly Marsh who designed the Cuddledry baby apron bath towel to make bathtime easier, less stressful and safer. This multiple award-winning towel attaches around your neck like an apron, so both hands are free to lift slippery, wriggly babies. Lifting baby up out of the bath is easy and safe, and you cuddle and dry your baby in one go. The cosy hood goes over their head to keep them warm and calm. 

The towel is also super soft – it's made with bamboo and cotton, so it stays that way even after washing. It’s double-layered, not only giving it a luxurious thick texture, but absorbing water faster and keeping it away from baby's skin. The towel keeps you nice and dry, no matter how much your baby splashes in the bath.

The Cuddledry baby apron bath towel has quickly become a new baby must-have and is a luxurious bestselling gift. As Helen and Polly’s children have grown up the Cuddledry product range has grown to include the toddler towels, washcloths, washmitts and natural sponges that you see below.

Having used them with our own babies, we swear by Cuddledry towels and recommend them to all new parents. In our view this is the ultimate baby bathtime essential.

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